ASU SBTDC to co-host Mobile Marketing workshop March 13 at Black River Technical College

JONESBORO — Arkansas State University’s Small Business and Technology Development Center, Black River Technical College and the Paragould Chamber of Commerce are offering a “Mobile Marketing for Small Businesses” workshop at Black River Technical College campus in Paragould, Tuesday, March 13, from 6-9 p.m.

The workshop fee is $35 for Chamber members, while Greene County Industrial Training Consortium (GCITC) members pay $25. To register, contact Suz Mason, Black River Technical College, at suz.mason@blackrivertech.edu, call 870-239-0969 ext. 103 or register online at http://events.r20.constantcontact.com/register/event?oeidk=a07e5jaqd49dee4ae5a

Eighty-four percent of mobile phone users use their devices to look for information about local businesses and organizations. Today’s consumers use mobile search in almost every area of their lives. Many of them use mobile phones to locate information on prices as well, even if they plan to make the actual purchase offline at a store.

The challenge for area small businesses is to make sure that their online marketing efforts are mobile friendly. In this workshop, the instructor, Steven Trotter with Pleth, LLC, will discuss what mobile marketing means, how to make sure websites more mobile friendly, how businesses use applications and much more.

The seminar is co-sponsored by Black River Technical College, Paragould Chamber of Commerce and ASU Small Business and Technology Development Center.

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